{"id":251605,"date":"2021-11-20T00:00:00","date_gmt":"2021-11-20T05:00:00","guid":{"rendered":"https:\/\/www.servicexrg.com\/blog\/is-it-worth-competing-for-service-industry-awards\/"},"modified":"2026-01-15T16:13:36","modified_gmt":"2026-01-15T21:13:36","slug":"is-it-worth-competing-for-service-industry-awards","status":"publish","type":"post","link":"https:\/\/www.servicexrg.com\/blog\/is-it-worth-competing-for-service-industry-awards\/","title":{"rendered":"Is it worth competing for Service Industry Awards?"},"content":{"rendered":"<div class=\"et_pb_row_inner et_pb_row_inner_0\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_0 et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p class=\"p-lead\">Service industry awards hold the promise of providing tangible business benefit including recognition, awareness and a healthy self-assessment from the application process. But, are service industry awards worth the effort?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row_inner et_pb_row_inner_1\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_1 et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>The Pros<\/h2>\n<p>Service industry awards hold the promise of providing tangible business benefit including recognition, awareness and a healthy self-assessment from the application process. Consider the following pros.<\/p>\n<ul>\n<li><strong>Award Winning<\/strong>\u00a0\u2013 Being able to claim award winning service can enhance your marketing message, especially if your top competitors cannot make the same claim.<\/li>\n<li><strong>Clarify External Messaging<\/strong>\u00a0\u2013 The process of completing an application often requires a review of current capabilities, accomplishments, innovations and strengths. Once the application is complete you have developed and revised the key points you need to communicate externally.<\/li>\n<li><strong>Self-Assessment<\/strong>\u00a0\u2013The application process often provides a healthy self-assessment of current performance and practices. An honest self-assessment will reveal both strengths and weaknesses.<\/li>\n<\/ul>\n<h2>The Cons<\/h2>\n<p>As with most things there is a downside to participating in industry awards. The risk of losing the time invested to participate, and the potential for a disappointing return from the effort. Consider the Cons when considering participation in awards programs.<\/p>\n<ul>\n<li><strong>Diluted Claims<\/strong>\u00a0\u2013 The phrase \u201cAward-wining\u201d has become diluted by the claim of so many companies that they have won awards. Not all awards are created equal, nor are they all earned under the same conditions and timeframe. The often-used phrase \u201caward winning\u201d can appear with little explanation or substantiation.<\/li>\n<li><strong>Customer Impact\u00a0<\/strong>\u2013 If you win an award will your customers and prospects even notice. The effectiveness of an award is directly related to the brand equity of the award or body presenting the award. Before participating in an awards program ask your customers and your sales team if it matters.<\/li>\n<li><strong>Winner or Loser<\/strong>\u00a0\u2013 If you don\u2019t win are you a loser? Some recognition programs publish both winners and the losers. If you do not have a high degree of confidence of winning are you willing to be classified as a runner up to your top competitor, or even worse labeled as a loser?<\/li>\n<li><strong>Tim<\/strong><strong>e and Effort<\/strong>\u00a0\u2013 Any award worth winning is going to require time and effort to develop a complete and compelling application. Be prepared to do it right.<\/li>\n<li><strong>Repeat Performance<\/strong>\u00a0\u2013 Once you win, you are under pressure to continue to win.<\/li>\n<\/ul>\n<h2>Recommendations<\/h2>\n<p>Awards programs can offer sales and marketing benefit as well as an opportunity for self-assessment.\u00a0 Consider the pros and cons outlined above to determine if it is worth your time and effort to participate.\u00a0 When it comes to awards more is not necessarily better.\u00a0 It is best to choose the awards that will provide the most benefit.\u00a0 Consider the following recommendations:<\/p>\n<ul>\n<li><strong>Choose Wisely<\/strong>\u00a0\u2013 Identify awards programs that are likely to carry weight with your customers.<\/li>\n<li><strong>Do Your Homework<\/strong>\u00a0\u2013 Understand the judging criteria and the way that results will be published \u2013 win or lose.<\/li>\n<li><strong>Be Ready to Win<\/strong>\u00a0\u2013 Be reasonably sure you have a chance to win. Do not enter an awards program just to see what will happen. Understand who the other likely participants will be and determine if you are ready to beat them.<\/li>\n<li><strong>Do it Right<\/strong>\u00a0\u2013 Be prepared to invest the time and effort to submit a high-quality application.<\/li>\n<\/ul>\n<h2>Ready to Compete?<\/h2>\n<p>Are you thinking about competing for a service industry award?\u00a0 Are you looking for the right program or category?<\/p>\n<p><a href=\"https:\/\/www.servicexrg.com\/lets-talk\/\">Give us a call<\/a>, we can help.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Service industry awards hold the promise of providing tangible business benefit including recognition, awareness and a healthy self-assessment from the application process. But, are service industry awards worth the effort?<\/p>\n","protected":false},"author":4,"featured_media":251606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[30,46,51,13,14],"tags":[70,60,71,49],"class_list":["post-251605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transform","category-support","category-success","category-strategy","category-technology","tag-customer-expectations","tag-customer-success","tag-marketing","tag-satisfaction"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/posts\/251605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/comments?post=251605"}],"version-history":[{"count":11,"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/posts\/251605\/revisions"}],"predecessor-version":[{"id":254903,"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/posts\/251605\/revisions\/254903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/media\/251606"}],"wp:attachment":[{"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/media?parent=251605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/categories?post=251605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servicexrg.com\/wp-json\/wp\/v2\/tags?post=251605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}